February 14 is normally a vacation for B2C entrepreneurs — now not salespeople. However that’s on your benefit: A Valentine’s Day-themed electronic mail will stand out for your possibilities’ paintings inboxes, lead them to curious, and in the long run, earn you the opens and replies you’re in search of.
Two primary caveats. First, stay your trade and explicit target audience in thoughts. Humor has a tendency to flop with some personas. 2d, make certain your message doesn’t pass too a ways. Should you’re now not positive whether or not it’s going to come off the fitting method, ask a coworker to study. Higher to be protected than sorry.
Ship those messages to new alternatives.
I will be able to’t provide you with cakes, however …
I can provide you with a loose session on [your lead gen strategy, D&I initiatives, customer referrals plays]. I’ve labored with a number of corporations for your house, together with [similar company #1] and [similar company #2], and I’d like to proportion one of the most issues that labored for them — in addition to some concepts I had only for [name of prospect’s company].
Should you’re , you’ll be able to e book a while on my calendar right here: [Link to Meetings tool.]
The intriguing matter line gets most of the people to click on, and the be offering to assist without spending a dime (blended with the attract of finding out what their competition are doing) will persuade no less than part your possibilities to take the bait.
Dissatisfied by means of your V-Day reward?
Hello [prospect name],
I’m positive what you had been actually hoping for this yr on Valentine’s Day was once [a one-year subscription to product, an upgrade to our Pro version, 100 shipments of Product A, etc.] However when you simply were given candies or vegetation, don’t concern — you’ll be able to at all times deal with your self.
I’d love to turn you ways [product] can reinforce your [Marketing, Sales, Customer Support, etc.] objectives in 2018. Do you’ve 10 mins this week to catch up?
Ship this electronic mail on February 15 to a prospect who determined now not to shop for. The ridiculousness will (confidently) amuse them, which is ceaselessly sufficient to get a reaction.
Observe-up electronic mail templates
Ship those templates to consumers you’ve gotten already attached with.
It’s the most efficient day of the yr
It’s now not as a result of I’m about to consume my frame weight in chocolate-covered almonds (my mother at all times comes via.) It’s as a result of I’ve a excellent feeling you’re going to time table some other name with me so we will select up the place we left off. Your [lead gen, recruiting, events marketing, employee wellness] technique is essential to me. 🙂
What do you are saying — make my day?[Your name]
This cheeky electronic mail would possibly simply reignite the connection between you and the patron. If you wish to stay the humor however make it just a little extra formal, delete the smiley face and the point out of your mother.
Don’t pass breakin’ my center
I haven’t heard from you shortly. Generally, when any individual vanishes like this, it’s as a result of A) they’ve gotten stuck up in different initiatives at paintings, B) this isn’t a concern presently, or C) they’re not .
If it’s A) or B), will you let me know?
Thank you,[Your name]
This Valentine’s Day model of a conventional breakup electronic mail implies your prospect owes you a reaction with out being overly heavy-handed. (Finally, guilting them received’t assist the longer term dating.) Chances are you’ll awaken some stale possibilities — and when you don’t, who to forestall emailing in a couple of months.
Misplaced deal electronic mail templates
Create a filtered listing of “closed/misplaced” offers which might be four-plus months previous and ship them custom designed variations of those messages.
Have you ever discovered the only? The very best fit?
Good day [prospect name],
Sought after to test in and spot the way you had been liking [competitor product]. Is it the very best have compatibility on your procedure/set-up?
A) Sure, I like it
B) Truthfully, issues might be higher
If the solution is B, let’s discuss how you’ll be able to get extra from your [tool for doing XYZ]. Right here’s my calendar: [Link to meetings tool]. Please seize a while on every occasion works for you.
This daring electronic mail takes benefit of your prospect’s dissatisfaction with their present answer — reminding them there could also be a better option available in the market.
Lifestyles is sort of a field of candies …
Everybody at all times eats the caramel chews first.
However that’s now not why I’m attaining out lately, [prospect]. As disappointing as it’s to open that Russell Stover’s field and be faced with a couple of unhappy cherry cordials, it’s even worse to take care of disappointing effects round [relevant strategy or goal, such as “your blogging traffic goals”].
Once we talked in [month] remaining yr, you weren’t able to come to a decision. If that’s modified, let’s speak about how you’ll be able to jumpstart your XYZ efforts in 2018.
Your prospect will assume they know the place you’re going with the topic line — confidently, unexpected them along with your first line and suave message will persuade them to come up with a 2d probability.
Buyer electronic mail templates
Simply because any individual’s a buyer does not imply they must be off your radar. Those electronic mail concepts will assist you to land and amplify the ones accounts.
Hello [prospect name],
Simply sought after to shoot you a handy guide a rough notice to mention I actually respect your enterprise. Having a look at [my coworker’s notes, my records, your usage data], you’ve controlled to perform so much since we got to work in combination:
- Accomplishment #1, e.g. “Employed 10 new other folks”
- Accomplishment #2, e.g. “Doubled reasonable selection of packages”
- Accomplishment #three, e.g. “Larger selection of worker referrals by means of 20%”
Let me know if there’s anything else extra I — or my workforce — can do to reinforce you.
Have a really perfect day,[Your name]
This electronic mail reminds your buyer of the wins they’ve gotten along with your product and reinforces your own dating. It takes two seconds to ship, however it would imply the variation between a freelance renewal and termination.
Percentage the affection?
It’s been [a week, a month, a few month] because you [started using Product X, joined the Company community], and I sought after to test in and spot what you concept.
Should you’re glad, I’d like to [ask you a few questions for a customer testimonial, feature you in a case study, get your thoughts on Review Site XYZ].
Should you’re now not glad, let me know why and possibly I will be able to assist.
After all, hope to listen to from you quickly.
This follow-up electronic mail is effective for A) capitalizing on happy consumers and B) proactively serving to unhappy ones.
Should you appreciated those, take a look at HubSpot’s spring-themed electronic mail templates.
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